Get ready to wrap your arms around your data. Due to the rise of predictive engines, 2017 is the year when data will become more intelligent, more useable, and more relevant than ever.
Where do you start? Sure, there are expensive, enterprise-grade data analytics solutions that promise the power of predictive analysis, but these are often beyond the scope of your average marketing department’s budget. But, the cost base for predictive analytics has dropped dramatically in the last 12 months. Cloud technologies have opened the doors to affordable smart data solutions that fit any budget, making it possible for non-technical business users to own, manage, and analyze their data.