Our client, a leading news media organization, has currently one of the largest digital readerships in the
nation. A critical factor in the organization's success has been its innovative use of online video. Yet
its use of outmoded content management technology meant that maintaining its prolific standing as a go-to site
for online news, features, and opinion was quickly becoming a challenge.
Based on the legacy Ooyala platform, the content management platform was consistently underperforming. Plagued by
a slow response, inefficiencies, and limited customer support, the platform was unreliable and failed to provide
the flexible video delivery that the company and its readers depend upon. Furthermore, the platform’s pricing
model, based on advertising revenue sharing, proved to be very costly. In order to pursue its aggressive
digital strategy, the organization needed an alternative option with greater flexibility.
To address these challenges, the company approached EastBanc Technologies to develop an integrated custom video
content management and delivery solution to replace their legacy system. The new platform allows for the
processing, delivery, and hosting of highly customizable and personalized rich-media content and applications,
providing the flexibility needed to succeed in today’s competitive media landscape. The solution is an
essential part of its publishing process. Integrated with other platforms, such as Méthode—still used for print
today—it is now deployed to manage and publish online and print content.
Based on an agile approach and executed with efficiency in mind, the solution was built on Java open source
technologies and hosted in the Amazon Web Services (AWS) cloud. The AWS Elastic transcoder service is used to
Tailored for a digital media organization’s specific challenges, the company can now quickly adapt to the
ever-changing digital environment. Video delivery is customizable and highly controllable, allowing them to
promptly change video player behavior or look and feel. Updates and changes can be swiftly implemented enabling
a dynamic video delivery experience. In addition, the media organization is realizing savings of $100,000 in
advertising revenue sharing fees.
To learn how EastBanc Technologies’ experts can help your organization thrive, contact:
Jill DaSilva | Director of Sales Operations | email@example.com