Best known for its WeatherBug brand, Earth Networks, is a world-leader in weather data provision. In the face of
rising maintenance costs and unwieldy management processes, Earth Networks sought to increase profit margins and
the user-experience for its API-based weather feed—PulseAPI.
PulseAPI had been hosted on two different API platforms—neither of which could fulfil Earth Networks’
requirements. Persistent challenges included:
- High maintenance costs—Despite shifting from one vendor
to the next, Earth Networks’ profit margins continued to be impacted.
- Poor UI/UX experience—Earth Networks was increasingly
frustrated with UI/UX experience issues on the front- and back-end. In addition, problems differentiating
between product lines and policies, led to frequent errors.
- Insufficient sales automation—Without an integrated API
platform within its own infrastructure, Earth Networks’ existing sales automation process was compromised.
As a result, instead of leveraging the company's Salesforce platform, all sales opportunities for the
PulseAPI enterprise solution were handled via email. This required staff to attend to each sales inquiry
individually and manually enter opportunity data into Salesforce CRM—a time- and resource-intensive process.
To address these challenges, Earth Networks partnered with EastBanc Technologies to migrate to a more
cost-effective API platform, significantly decreasing costs and improving front- and back-end user
As a technology agnostic company, EastBanc Technologies collaborated with Earth Networks to evaluate several API
platform options. It was determined that a migration to Microsoft Azure API Management would not only lead to
significant overhead reduction, but also allow for an increased level of customization.
Azure API Management is a cloud-based API management tool that ensures that API programs reach their fullest
potential by enabling users to manage their APIs from end-to-end and publish web services as APIs reliably,
securely, and to scale.
Coupled with Microsoft Azure Active Directory, the solution delivered the following benefits:
- Enhanced user experience—The solution’s unique identity
management capabilities allow for a single sign-on and seamless user experience throughout all applications
and WeatherBug products, including PulseAPI —a key building block of the cloud-based API management
- Improved developer tools—The developer experience is
also augmented with an auto-generated documentation process for published PulseAPI and an online HTTP
- New sales opportunities—In addition, a custom
subscription page intuitively guides users through WeatherBug’s various products resulting in additional
cross-sales and cross-pollination opportunities.
- Integrated e-commerce and sales automation capabilities—PayPal
and Salesforce were also integrated with Azure API Management through a single custom subscription module
incorporating entry-points for B2B and B2C sales channels.
With EastBanc Technologies’ help, the transition to Azure API Management resulted in nearly $200,000 savings
per-year. With an improved administrative interface and back-end automation, Earth Networks’ IT team has seen a
substantial decrease in the number of support tickets. In addition, the team no longer focuses on time-consuming
maintenance tasks and instead can dedicate more time to development of new product lines.
An increase in sales also proved to be a significant outcome. Because the single online profile management portal
exposes PulseAPI users to other WeatherBug offerings, the solution has optimized the cross-sell experience and
increased user loyalty.
As Jay Fristedt of Earth Networks explains, “We’ve reduced overall customer support tickets dramatically to a
point where it’s extremely stable and we have not had any complaints…our clients are happy and we’re extremely
ecstatic that it’s working this well.”
To learn how EastBanc Technologies’ experts can help your organization thrive, contact:
Jill DaSilva| Director of Sales Operations | firstname.lastname@example.org