The benefits of integrating API management into your business strategy are evident, but the process is easier
said than done. An organization’s goals for the project are often vague. Perhaps they want to realize more
revenue or reach new audiences. Such a large investment of time and resources warrants more definably
articulated goals. Without that laser focus, you have nothing to measure or track progress against.
Another important factor for API success is user adoption. You can theorize as much as you want about the market
opportunity for your API, but only actual usage data will help you better understand your user’s needs and help
you craft an API strategy that is clearly aligned with those needs.
This session will discuss how using a simple and trusted approach can help you diligently determine the value of
your API project as well as its addressable market. The audience will gain insight into four phases enterprises
must go through in order to determine the value of their API project, including:
Phase 1: Pilot—Get to Know Your Users
Phase 2: Define your Open API Model
Phase 3: Configure the API Management Platform
Phase 4: Integrate
This session will answer questions regarding opening APIs to third party developers, such as:
- Who will use it?
- What are their needs and how can you refine your API accordingly?
- How do you incorporate a revenue model?
- What about managing the API?